Rosellina Ferraro Directory Page

Rosellina Ferraro

Rosellina Ferraro

Associate Professor

Ph.D., Duke University

  • Marketing
  • Contact

    3309 Van Munching Hall

    Professor Ferraro is Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in Marketing from the Fuqua School of Business (Duke University) in 2005. Her research interests include social influence, branding, and identity. Her work has been published in the top Marketing journals including Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. She currently serves as an Associate Editor at Journal of Consumer Psychology and International Journal of Research in Marketing and serves on the Editorial Review Board of several other journals. She teaches several courses including Consumer Behavior and Brand Management.

    Honors and Awards

    • Outstanding Area Editor Award 2020, International Journal of Research in Marketing
    • MSI Scholar 2018
    • Finalist for the Best Article Award 2016, Journal of Service Research
    • Finalist for the John D. C. Little Award 2013, Marketing Science
    • Outstanding Reviewer Award 2011-2012, Journal of Consumer Research
    • MSI Young Scholar 2011
    • Honorable Mention for the Ferber Award 2009, Journal of Consumer Research
    • Top 15% Teaching Award, Smith School of Business, Spring 2007
    • General Research Board Summer Award, University of Maryland, Summer 2006

    Selected Publications

    Hamilton, Ryan, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay (2021), “Traveling with Companions: The Social Customer Journey,” Journal of Marketing, 85 (1), 68-92.

    Schaefers, Tobias, Kristina Wittkowski, Sabine Benoit, and Rosellina Ferraro (2016), “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, 19 (1), 3-21.

    • Finalist for the Journal of Service Research Best Article Award 2016

    Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013) “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (4), 477-88.

    Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act,” Marketing Science, 31 (5), 717-37.

    • Finalist for the John D. C. Little Award 2013

    Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “From Consumer Information Regulation to Nutrition Competition: A Response,” Marketing Science, 31 (5), 747-55.

    Ferraro, Rosellina, Jennifer Edson Escalas, and James R. Bettman (2011), “Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link,” Journal of Consumer Psychology, 21 (2), 169-77.

    Ferraro, Rosellina, James R. Bettman, and Tanya L. Chartrand (2009), “The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice,” Journal of Consumer Research, 35 (5), 729-41.

    • Honorable Mention for Ferber Award 2009

    Inman, J. Jeffrey, Russell S. Winer, and Rosellina Ferraro (2009), “The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making,” Journal of Marketing, 73 (September), 19-29.

    Tanner, Robin J., Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, and Rick B. van Baaren (2008), “Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences,” Journal of Consumer Research, 34 (6), 754-66.

    Ferraro, Rosellina, Baba Shiv, and James R. Bettman (2005), “Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice,” Journal of Consumer Research, 32 (1), 65-75.

    Inman, J. Jeffrey, Venkatesh Shankar, and Rosellina Ferraro (2004), “The Roles of Channel-Category Associations and Geodemographics in Channel Patronage,” Journal of Marketing, 68 (April), 51-71.

    News

    Why Starbucks Is Dipping into Ice Cream

    SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The…

    Read News Story : Why Starbucks Is Dipping into Ice Cream
    Fearless Idea 11: Learn to Share

    SMITH BRAIN TRUST — The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of…

    Read News Story : Fearless Idea 11: Learn to Share
    Could This Be the Key To a Better Sharing Economy?

    SMITH BRAIN TRUST – The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of…

    Read News Story : Could This Be the Key To a Better Sharing Economy?

    Research

    Why Purchases Aren’t Made Alone Anymore

    How Buying Decisions Have Become a Team Effort

    Read the article : Why Purchases Aren’t Made Alone Anymore

    Insights

    How Does A Sad Face Make Consumers Feel?

    Women Leading Research 2019: Rosellina Ferraro

    Read the article : How Does A Sad Face Make Consumers Feel?
    The Hidden Genius of GM’s Office Cellphone Ban

    The wide-ranging benefits to putting down the phone

    Read the article : The Hidden Genius of GM’s Office Cellphone Ban
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