Tunay Tunca Directory Page

Tunay Tunca

Tunay Tunca

Dean's Professor of Management Science and Operations Management

PhD, Stanford University

  • Decision, Operations and Information Technologies
  • Contact

    4361 Van Munching Hall

    Tunay Tunca is the Dean’s Professor of Management Science and Operations Management at the Robert H. Smith School of Business at University of Maryland. He received his M.S. in Management Science from University of Rochester, and M.S. in Financial Mathematics and Ph.D. in Business Administration from Stanford University. Prior to joining University of Maryland, he was an Associate Professor of Operations, Information, and Technology at Stanford GSB. Professor Tunca has also been a visiting scholar at the Sloan School of Business at Massachusetts Institute of Technology, Wharton School of Business at University of Pennsylvania, Yahoo Inc., and Hewlett-Packard. His research interests are in economics of operations management focusing on theoretical and empirical analysis of supply chains, innovative operations, and sharing economy business models. His work has won awards and recognitions from Management Science, M&SOM, iFORM, POMS, and CSAMSE. He is the winner of several teaching awards at the Smith School, including the Allen J. Krowe Teaching Excellence Award in 2014 and 2019, and Distinguished Teaching Awards in 2015-2019. He currently serves as an Associate Editor for the journals Management Science and M&SOM.

    Publications

    • Mendelson, Haim and Tunay I. Tunca, Strategic Trading, Liquidity and Information Acquisition, 2004, Review of Financial Studies, 17 (2), 295-337. Paper
      • Lead Article in the Issue
      • Strategic liquidity traders slow down the dissemination of information in dynamic trading and reduce investment in information acquisition.
    • Tunca, Tunay I. and Stefanos A. Zenios, Supply Auctions and Relational Contracts for Procurement, 2006, M&SOM, 8 (1), 43-67. Paper
      • Finalist for the M&SOM Best Published Paper Award in the past three years, 2009
    • August, Terrence and Tunay I. Tunca, Network Software Security and User Incentives, 2006, Management Science, 52 (11), 1703-1720. Paper
    • Mendelson, Haim and Tunay I. Tunca, Strategic Spot Trading in Supply Chains, 2007, Management Science, 53 (5), 742-759. Paper
    • August, Terrence and Tunay I. Tunca, Let the Pirates Patch? An Economic Analysis of Software Security Patch Restrictions, 2008, Information Systems Research, 19 (1), 48-70. Paper
    • Tunca, Tunay I., Information Precision and Asymptotic Efficiency of Industrial Markets, 2008, Journal of Mathematical Economics, 44 (9-10), 964-996. Paper
      • Provides a theoretical model of bilateral oligopoly and shows that a very large number of buyers and suppliers does not necessarily imply a competitive market.
      • NET Institute Research Grant, 2004
    • Tunca, Tunay I. and Qiong Wu, Multiple Sourcing and Procurement Process Selection with Bidding Events, 2009, Management Science, 55 (5), 763-780. Paper
      • News release for this article (Stanford GSB, September 2005)
    • Porteus, Evan, Hyo duk Shin and Tunay I. Tunca, Feasting on Leftovers: Strategic Use of Shortages in Price Competition among Differentiated Products, 2010, M&SOM, 12 (1), 140-161. Paper
    • Shin, Hyo duk and Tunay I. Tunca, Do Firms Invest in Forecasting Efficiently? The Effect of Competition on Demand Forecast Investments and Supply Chain Coordination, 2010, Operations Research, 58 (6), 1592-1610. Paper
    • August, Terrence and Tunay I. Tunca, Who should be Responsible for Software Security? A Comparative Analysis of Liability Policies in Network Environments, 2011, Management Science, 57 (5), 934-959. Paper
      • Finalist for the Management Science Best Published IS Paper Award in the past three years, 2014
    • Pei, Pamela Pen-Erh, David Simchi-Levi and Tunay I. Tunca, Sourcing Flexibility, Spot Trading, and Procurement Contract Structure, 2011, Operations Research, 59 (3), 578–601. Paper
      • Finalist, M&SOM Student Paper Competition, 2007
    • Tunca, Tunay I. and Qiong Wu, Fighting Fire with Fire: Commercial Piracy and the Role of File Sharing on Copyright Protection Policy for Digital Goods, 2013, Information Systems Research, 24 (2), 436-453. Paper
      • News release for this article (Smith Business, September 2014)
    • August, Terrence, Hyo duk Shin and Tunay I. Tunca, Licensing and Competition for Services in Open Source Software, 2013, Information Systems Research, 24 (4), 1068–1086. Paper
    • Tunca, Tunay I., D.J. Wu and Fang Vivian Zhong, An Empirical Analysis of Price, Quality, and Incumbency in Procurement Auctions, 2014, M&SOM, 16 (3), 346-364. Paper
      • News release for this article (Research@Smith, October 2014)
    • August, Terrence, Hyo duk Shin and Tunay I. Tunca, Generating Value through Open Source: Software Service Market Regulation and Licensing Policy, 2017. Forthcoming at Information Systems Research. Paper
    • Tunca, Tunay I. and Weiming Zhu, Buyer Intermediation in Supplier Finance, 2017 Forthcoming at Management Science. Paper
      • 1st Prize Winner, POMS Supply Chain Management Student Paper Competition, 2016.
      • Finalist, M&SOM Student Paper Competition, 2016.
      • Honorable Mention, CSAMSE Best Paper Award, 2015.
    • Mendelson, Haim and Tunay I. Tunca, Business-to-Business Electronic Markets: Does trading on new information create value and for whom?, in “Managing in the Information Economy”, 209-230, Apte, U. M. & Karmarkar, U. S., eds., 2007, Kluwer Academic Publishers, Norwell, MA.
    • Tunca, Tunay I. and Weiming Zhu, Improving Channel Efficiency through Financial Guarantees by Large Supply Chain Participants. Forthcoming in Supply Chain Finance: Recent Research and Advances in Practice. Foundations and Trends in Technology, Information and Operations Management, Corbett, C. J., Editor-in-Chief, 2017, NOW Publishers, Boston, MA.
    • Tunca, Tunay I., Operational Factors in the Sharing Economy: A Framework. Forthcoming in Sharing Economy: Making Supply Meet Demand, Springer Series in Supply Chain Management, 2017, Hu, M., Editor, Springer, New York, NY.

    Working Papers

    • Ming, Liu and Tunay I. Tunca, Consumer Equilibrium, Demand Effects, and Efficiency in Group Buying.
    • Tunca, Tunay I., Production Cost Forecasts, Channel Fragmentation, and Procurement Efficiency in Supply Chains.
    • Ming, Liu, Tunay I. Tunca, Yi Xu, and Weiming Zhu, An Empirical Analysis of Price Formation, Utilization, and Value Generation in Ride Sharing Services.

    Other

    • Lee, Deishin and Tunay I. Tunca, Konys, Inc., 2012, HBS Case N9-613-065. Case
      • Abstract (from HBS Website): This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market. The students use a spreadsheet model with Monte Carlo simulation to analyze the contracting options.
    • August Terrence and Tunay I. Tunca, Comments on Incentives to Adopt Improved Cybersecurity Practices, 2013, Department of Commerce Invited commentary on the President’s Executive Order – “Improving Critical Infrastructure Cybersecurity”. Paper

    Research

    • Invited Keynote Speaker, Symposium on Innovative Business Models in the Digital Economy, Fudan University, Shanghai, China, August 2018.
    • Invited Participant in Uber 2018 Data Symposium, San Francisco, CA, January 2018.
    • Invited Panel Participant MALC Leadership Conference, College Park, MD, November 2017.
    • Advisor to M&SOM Student Paper Competition Finalist, 2016, “Buyer Intermediation in Supplier Finance” (coauthored with PhD. student Weiming Zhu).
    • Advisor to POMS Supply Chain Management Student Paper Competition 1st prize Winner, 2016, “Buyer Intermediation in Supplier Finance” (coauthored with PhD. student Weiming Zhu).
    • Honorable Mention, Chinese Scholars Association for Management Science and Engineering (CSAMSE) Best Paper Award (sponsored by the Chasen Center at Columbia University), 2015, “Buyer Intermediation in Supplier Finance” (with Weiming Zhu).
    • Management Science Best IS Paper Award Finalist, 2014 (selected for best IS paper published in Management Science in the past three years), “Who Should Be Responsible for Software Security? A Comparative Analysis of Liability Policies in Network Environments.” (with Terrence August).
    • M&SOM Best Paper Award Finalist, 2009 (selected by the Editorial Board of the journal for best paper published in M&SOM in the past three years), “Supply Auctions and Relational Contracts for Procurement” (with Stefanos A. Zenios).
    • Coauthor of 2007 M&SOM Student Paper Competition Finalist paper (honorable mention), “Towards a Unified Theory of Procurement Contract Design: Production Flexibility, Spot Market Trading and Contract Structure” (with Pamela Pen-Erh Pei and David Simchi-Levi).
    • Invited speaker in Eighth Annual Forum on Financial Information Systems and Cybersecurity: A Public Policy Perspective, January 2012.
    • Invited field speaker on Operations-Finance Interface, Kellogg Operations Workshop, September 2010.
    • NET (Networks, Electronic Commerce and Telecommunications) Institute Research Grant, 2004, “Information Aggregation and Liquidity in Electronic Markets for Procurement”.
    • Stanford University GSB, CEBC Research Grant, 2004, “Internet Security and Incentives with Multiple Decision Makers.”
    • Moghadam Family Faculty Fellow for 2005-2006, GSB, Stanford University.

    Teaching

    • Robert H. Smith School of Business, Distinguished Teaching Award, 2015-2016.
    • Robert H. Smith School of Business, Distinguished Teaching Award, 2014-2015.
    • Robert H. Smith School of Business, Distinguished Teaching Award, 2013-2014.
    • Allen J. Krowe Teaching Excellence Award, 2014. (Highest teaching honor at the Robert H. Smith School of Business.)
    • Selected by the Smith School DC MBA students as favorite professor, and chosen to lead their cohort at the commencement (May 2014).
    • Robert H. Smith School of Business, Top 15% Teaching Award, 2012-2013 (in both core and non-core categories).
    • Robert H. Smith School of Business, Top 15% MBA Core Teaching Award, 2011-2012.
    • Highest instructor evaluation score among core courses, Winter 2008 (OIT245, Modeling for Quantitative Analysis), Stanford GSB.

    Other

    • INFORMS Doctoral Colloquium, 1999.
    • Robert K. Jaedicke Award for outstanding performance at Stanford University Graduate School of Business Ph.D. Program, (two times) 1997-1998 and 1998-1999.
    • W. E. Simon Graduate School of Business fellowship for outstanding performance in quantitative methods core examination, 1995-96.
    • Koc Scholar, Bogazici University, 1991-1994.
    • Member of Turkish National Mathematical Olympiad Team in 31st International Mathematical Olympiad, Beijing, China, July 1990.
    • Second place in National Mathematical Olympiad Selections, Turkey, 1990.
    • Is Bank National Scholar, Turkey, 1990.
    • Lioness Scholar, 1990.
    • First place in National Mathematical Olympiad Selections, Turkey, 1989.
    • Dive into Data with a Master's in Business Analytics”, U.S. News and World Report, February 2017.
    • “May the Force be with San Francisco or Los Angeles”, Smith Brain Trust, January 2017.
    • “Having it all: A Buyer's Guide to low cost, high quality”, Research @ Smith, Fall 2014.
    • “Digital Piracy: Fighting Fire with Fire”, Robert H. Smith School Alumni Magazine, Fall 2014.
    • “Creating Shortages can be a Strategic Advantage”, The Economist OnlineEIU/Harvard Business School Executive Briefing, August 2010.
    • “Let Your Competitor Feast on Leftovers: Creating Shortages can be a Strategic Advantage”, Kellogg Insight, June 2010.
    • “Services Market is Key to Open Source Software”, The Economist OnlineEIU/Harvard Business School Executive Briefing, October 2009.
    • “Services Market is Key to Open Source Software”, International Business Times, October 2009.
    •  “Strangers United in Business”, Financial Post, May 2008.
    • “Strategic Spot Trading in Supply Chains”, Stanford Global Supply Chain Forum Newsletter, March 2008.
    • “Strategic Spot Trading Benefits Supply Chain Participants”, Stanford Business, February 2008.
    • “Strategic Spot Trading Benefits Supply Chains”, Industry Week, September 2007.
    • “Spot Markets in the Supply Chain”, World Business, August 2007.
    • “Stanford Research Advisory: Strategic Spot Trading Benefits Supply Chains” Manufacturing Business Technology, August 2007.
    • “Strategic Spot Trading Benefits Supply Chains according to Stanford Business School Research”, Forbes.com, August 2007.
    • “Two Stage Reverse Auctions”, Procure IQ, January 2007.
    • “Supply Chain Best Practice Tip: Using Two-Step Reverse Auction Processes in Procurement”, Supply Chain Digest, September 2006.
    • “Privateering Proves Counterfoil to Pirates”, PC Pro, June 2006.
    • “Commercial Piracy Replaced by Internet”, Stanford Daily, June 2006.
    • “Corporate Buyers Save Through Online Auctions”, Stanford Business, May 2006.
    • “Music Industry Could Use Internet Piracy to Strategic Advantage”, Institutional Investor Daily, April 2006.
    • “Stanford’s Pitch for Fewer Patches”, Optimize, February 2006.
    • “Using Software Security Patches”, Government Technology, December 2005.
    •  “Stanford Business School Study Finds Strategies for Getting Users to Adopt Computer Software Security Patches”, DM Review, December 2005.
    •  “Auction Savvy”featured article on The Economist OnlineEIU/Harvard Business School Executive Briefing, November, 2005.
    •  “How to Encourage Security Patch Use”, The Stanford Report, November, 2005.

    News

    Eight Professors Earn Krowe, Legg Mason, Smith Honors

    Eight faculty members earned Maryland Smith teaching honors last week, as part of an annual tradition at the business school.

    Read News Story : Eight Professors Earn Krowe, Legg Mason, Smith Honors
    May the Force Be With San Francisco or Los Angeles

    SMITH BRAIN TRUST — A bidding war has started between San Francisco and Los Angeles for a new George Lucas art museum. Two professors at…

    Read News Story : May the Force Be With San Francisco or Los Angeles
    Smith School Launches Business Analytics Degree

    COLLEGE PARK, Md. (Dec. 1, 2016) — Companies looking for business insights based on data will have a chance to partner with the…

    Read News Story : Smith School Launches Business Analytics Degree

    Research

    The Win-Win of Buyer Intermediated Finance

    A Different Way For Suppliers To Get The Cash Flow They Need

    Read the article : The Win-Win of Buyer Intermediated Finance
    The Pros and Cons of Open Source

    When Open Source Generates Value (And When It Doesn’t)

    Read the article : The Pros and Cons of Open Source
    A New Approach to the Supply Chain Cash Flow

    How Retailers Win By Helping Suppliers Get Cash

    Read the article : A New Approach to the Supply Chain Cash Flow

    Insights

    Why IBM Wanted Red Hat

    And why IBM’s priciest acquisition is worth the money

    Read the article : Why IBM Wanted Red Hat
    How Uber and Lyft Could Find Profit

    Study Finds Two Counterintuitive Keys to Ride-Hailing Success

    Read the article : How Uber and Lyft Could Find Profit
    Why Less Is More For Rideshare Apps

    Giving More to Drivers, Riders Can Benefit All, Study Shows

    Read the article : Why Less Is More For Rideshare Apps
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