Maryland Smith’s Wedel Wins Global Research Award

Maryland Smith marketing professor Michel Wedel was recognized for his contributions to the field of marketing with the American Marketing Association’s 2019 Robert J. Lavidge Global Marketing Research Award. The lifetime achievement award was presented during the 2019 AMA Marketing Week and comes on the heels of a string of prestigious awards and honors recognizing Wedel as a prolific researcher and educator.

Netherlands University Honors Maryland Smith's Michel Wedel

The University of Groningen in the Netherlands has awarded Maryland Smith marketing professor Michel Wedel the 2019 Ubbo Emmius Medal for science merits. Wedel, a native of the Netherlands, is recognized for his prolific research, particularly his work on eye tracking and visual marketing. He received the award at a ceremony at the University of Groningen on Monday, Sept. 2.

INFORMS Honors Maryland Smith Professor Michel Wedel

Michel Wedel, the PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, has won the 2019 Buck Weaver Award from the INFORMS Society for Marketing Science. The prize recognizes career achievement in marketing science. Earlier in 2019, Wedel received the Irwin/McGraw-Hill Distinguished Marketing Educator Award, which also recognizes sustained contributions to marketing.

Maryland Smith Claims Second Spot On Premier AMA Journals List

The 2018 Marketing Research Productivity Lists, which track top individual and institutional contributors to the premier journals, show that the University of Maryland jumped to the second spot on the premier AMA journals list. Maryland also entered the top five institutions on the premier journals list. It is the first public university to be in the top five since 2015 and the first U.S.-based public university since 2013. 

Deloitte Welcomes Smith Analytics Faculty to Greenhouse

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

Marketing Professor Michel Wedel Earns Career Achievement Award

Michel Wedel, a marketing professor from the University of Maryland’s Robert H. Smith School of Business, will receive a career achievement award on Feb. 23, 2019, at the American Marketing Association Winter Academic Conference in Austin, Texas. The Irwin/McGraw-Hill Distinguished Marketing Educator Award recognizes sustained contributions to marketing over an extended period of time. Only 35 educators have received the honor since the inaugural presentation in 1985.

Fox Sports' Brilliant NFL Ad Move

SMITH BRAIN TRUST – Glance down to send a text and you could miss one: Fox Sports is rolling out new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is likely about much more than ratings, says Michel Wedel, the PepsiCo Chair in Consumer Science

Wedel, Kannan Receive Marketing Research Award

Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H.

10 Business Books for Your Summer Reading List

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members. (1) The Undoing Project: A Friendship that Changed Our MindsBy Michael Lewis (2016)

Smith School Ranks No. 6 Worldwide for Marketing Research

The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association. The rankings take into account the number of research publications for the 10-year period from 2007 to 2016 in four top marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science. Smith School faculty contributed 83 papers to the four journals in 10 years.

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