10 Business Books for Your Summer Reading List

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members. (1) The Undoing Project: A Friendship that Changed Our MindsBy Michael Lewis (2016)

How You Miss the Point of Online Reviews

SMITH BRAIN TRUST -- Websites like Epinions.com and apps like Yelp have made ours a glorious era for the amateur reviewer: Anyone can instantly broadcast his or her evaluation -- of books, restaurants, cars, fitness bands -- to the wider world. This might sound like nothing but good news for companies that make excellent products, and bad news for peddlers of shoddy goods.

Twitter Cues from the Music World

A recent CBC Music report holds up music bands as models of good Tweeting skills, citing Atlanta rapper Waka Flocka Flame as one example with 1.3 million followers. “@wakaFlockabsm has something for everyone,” the report says. “Fun interactions with fans, inspirational quotes and weird hashtags.” Social media has become increasingly important for musicians to engage fans, promote output and subsequently lift record and concert sales — a dynamic analyzed in a recent study from the Smith School.

Robert H. Smith School of Business Faculty Dominate 2011 Marketing Science Institute Young Scholars List

College Park, Md. – October 22, 2010 – The Robert H. Smith School of Business congratulates five of its scholars identified as the likely leaders of the next generation of academics by top industry group the Marketing Science Institute (MSI).

Smith Marketing Department Attracts Top Talent

Smith’s marketing department has successfully recruited several active assistant professors over the past three years. Michael Trusov, who received his PhD from UCLA’s Anderson School of Management in 2007, studies Internet social networks and online word of mouth and has received several awards and mentions for his publications. Yogesh Joshi, a 2007 graduate of the Wharton School at the University of Pennsylvania, has already

Why Buzzworthy Companies Should Up Their Ad Budgets

Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.

Market Research for the Hashtag Era

Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.

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