After Trump’s Tweets, a Playbook For the NFL

SMITH BRAIN TRUST – How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says Henry C. Boyd III, marketing professor at the University of Maryland's Robert H. Smith School of Business.

Why Cheerios Couldn’t Trademark Yellow

SMITH BRAIN TRUST – You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker exclusive claims to the color.

Will Concussion Report Daze the NFL?

SMITH BRAIN TRUST – Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw an 8 percent decline in television viewership and now is faced with startling new evidence about the serious medical risks its players face.

Why It Makes Sense that the New 'Doctor Who' Is a Woman

SMITH BRAIN TRUST – The BBC's "Doctor Who" series has long embraced the idea of change. It's been written into the script for years, with the timelord protagonist's biological ability for regeneration and new incarnations.

Making Atari Cool Again

SMITH BRAIN TRUST — Atari teased the gaming world on June 8 with a YouTube video promoting the company's first new console in 24 years. Besides ominous background music and close-up shots of a wood veneer surface, the only message is: "Coming soon."

Why Starbucks Is Dipping into Ice Cream

SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based retail chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decadent coffee treat will inspire an afternoon or evening splurge.

Should the NFL Worry As Super Bowl Ad Buying Lags?

SMITH BRAIN TRUST — Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb.

84 Lumber’s Risky Play for Super Bowl Sunday

SMITH BRAIN TRUST – A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday. Both have their critics.

A Look Back at the Best Ads of 2016

SMITH BRAIN TRUST – Adweek's list of the 10 best ads from 2016 runs the emotional gamut. There is comedy. There's drama. There's even a bit of spy intrigue. If that mix sounds a little like the box office for any given year, that's no surprise, says Henry C. Boyd III, marketing professor at the University of Maryland's Robert H. Smith School of Business. "More and more we are seeing spots that are more than a commercial," he says.

Stunt Marketing or No, Domino’s Has Refurbished its Brand

SMITH BRAIN TRUST – Last week, Domino's Pizza delivered a pizza by reindeer in Japan.

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