Kirmani Named 2022 Fellow of the Society for Consumer Psychology

Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, was named a 2022 fellow of the Society for Consumer Psychology. Her appointment was announced at the academic and practitioner group’s annual conference on March 4.

A Fluid Situation

Banking Bans More Likely Than Oil, Vodka Boycotts to Influence Russia’s Ukraine Stance

The Pandemic, the Inflation and the Way We Shop Now

Do you shop differently now than you did a few years ago? If so, you’re not alone, says Maryland Smith’s Jie Zhang.

Super Bowl Ads: Celebrities, Cars and Crypto

If a single theme emerged from the deluge of Super Bowl commercials for cryptocurrency, electric vehicles and online booking agencies, it was one that steered viewers away from the worries of the last two years.

How Data Analytics Are Changing Government Work

How will data analytics change how the U.S. government operates? The transformation is happening already, according to panelists at a recent Maryland Smith event.

Pandemic Protocols and Diplomatic Boycotts: Can the Olympics Survive?

On-site spectators will be missing Friday as athletes parade in Beijing for the XXIV Olympic Winter Games opening ceremonies. There will be pandemic-inspired protocols in place, extending through the competitions – similar to the ones adopted at the most recent Summer Games in Tokyo. And there's a diplomatic boycott in place as well, with the United States, Britain, Canada and Australia opting not to send government officials to the Games, in a show of protest against human rights violations in China. (Athletes from those countries will still compete.)

Flag Suit Guy’s Colorful Story

Attendees at Maryland sporting events always have plenty of stars to watch on the playing field or court, but since Fall 2021, when fans reemerged from the pandemic lockdown, there’s been a colorful new one rising in the stands. Thomas Canary, a graduate student who finished his B.S. in marketing in December, wears his Maryland pride in the form of a flashy yellow, red, black and white suit adorned with a Maryland flag pattern. It’s a wardrobe decision that has earned him the nickname “Flag Suit Guy” and could propel him into the ranks of campus student legends like the mellow “Pan Flute Guy” or the palm-slapping, BMX bike-riding “High Five Guy.”

Maryland Smith No. 12 in US News & World Report’s 2022 Online MBA Ranking

Maryland Smith has solidified its status among top-tier online MBA programs with a No. 12 ranking in the U.S. News and World Report’s Best Online MBA Programs for 2022.

New Marketing Technologies Usher In Data-Driven Growth

In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

Can You Bank Happiness?

Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.

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