The USA hockey team upsetting the Soviet Union in the Olympics. A 35-year-old pitcher making his MLB debut. A horse owner fostering a colt to Triple Crown glory.

Many are familiar with these athletic feats not only from cheering as they happened or flipping through the record books, but also from watching the fan-favorite movies that they inspired. Besides the feel-good plots, the films share another common feature: They were all produced by a Maryland Smith alum.

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Greg Muraski
Media Relations Manager
301-405-5283  
301-892-0973 Mobile
gmuraski@umd.edu 

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently

New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.

The New Way To Buy: Shoppable TV

In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small screens, shoppable TV offers viewers a fully interactive and seamless purchase experience that happens while they’re watching their favorite shows.

Smith Team Wins ‘Big’ in Case Competition

A Maryland Smith team with a “Big Idea” for a multi-channel market campaign for Toys For Tots took home top honors at the Digital Marketing Association of Washington/Educational Foundation’s fall 2021 Collegiate MAXI Oral Case Competition.

When David Rosenstein ’20 was a Maryland Smith undergraduate student, he became known for his boundless energy. One marketing professor even referred to him as a “Human Energizer Bunny. 

The title has stuck, and his tempo hasn’t slowed.

These days, he’s in New York, working for LinkedIn as a Business Leadership Program associate. It’s an entry-level rotational sales program that has him working in customer operations and support, with content creators, and with customers in sales. “You wear a lot of different hats,” he says.

  • Tags

Media Contact

Greg Muraski
Media Relations Manager
301-405-5283  
301-892-0973 Mobile
gmuraski@umd.edu 

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

For Facebook’s Tarnished Brand, Fix the Business Model

Despite booming business, Facebook’s reputation has been in decline – from 2018’s Cambridge Analytica scandal  through recent revelations of the platform’s role in 2020 election misinformation and Instagram’s negative effect on teens.

How COVID-19 Has Changed the Retail Experience Forever

With the COVID-19 pandemic, retailers have innovated and tweaked the shopping experience to meet the demands of the moment and keep consumers safe. But even as the pandemic begins to subside, don’t be surprised if some of those changes stick around for good.

Stephanie Catherine ’14 has always sought out the next hard problem to solve, the next challenge. It’s why she so enjoys the work she’s doing at Deloitte, where she works as a manager. The tasks and challenges she faces vary from day to day, and the changing nature of her work, she says, keeps her motivated and intellectually stimulated.
  • Tags

Media Contact

Greg Muraski
Media Relations Manager
301-405-5283  
301-892-0973 Mobile
gmuraski@umd.edu 

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

How Google’s Third-Party Cookie Change Will Impact Online Advertising

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K. Kannan says it will be felt by advertisers, consumers and Google alike.

Do This Before You Hang Out With Friends To Have More Fun.

We know goal-setting meetings can help teams be more productive in the workplace, and, according to research from Maryland Smith’s Rebecca Ratner, they can also help you get the most out of activities in your personal life.

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