Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”
Upward mobility for the masses starts with enterprising individuals who know how to harness the human potential within market systems, Distinguished Scholar-Teacher Rajshree Agarwal said on Oct. 19, 2017, at the University of Maryland’s Robert H. Smith School of Business.