P.K. Kannan's paper, “The Informational Value of Social Tagging Networks,” has been selected as a finalist for the 2019 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article will be eligible for consideration to receive this award in the fifth year after its publication.
Michel Wedel, a marketing professor from the University of Maryland’s Robert H. Smith School of Business, will receive a career achievement award on Feb. 23, 2019, at the American Marketing Association Winter Academic Conference in Austin, Texas. The Irwin/McGraw-Hill Distinguished Marketing Educator Award recognizes sustained contributions to marketing over an extended period of time. Only 35 educators have received the honor since the inaugural presentation in 1985.
SMITH BRAIN TRUST -- After you buy a car, do you really own it? Automakers are appealing to the U.S. Copyright Office for intellectual property protection of software regulating emissions, steering and other aspects of vehicle performance. Such a broad interpretation of copyright law would require car owners and third-party mechanics to use manufacturer-approved diagnostic equipment to analyze and fix problems.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM). The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.
When it comes to booking a hotel, where to stay can be influenced by more than price. Two Smith School professors examine which hotel amenities are most likely to keep guest coming back.
Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.